Marketing Area
								- Plan, develop and implement communication strategies and marketing activations. 
								- Develop direct marketing and trade marketing campaigns. 
								- Coordination of events, providing support on ATL and BTL campaigns. 
								- Design and development of "Communication Master plan": definition of the axes of communication, defining the audience for each segment and objectives, implementation plans.
								- Develop brand positioning in the market. 
								- Develop communication plans. 
								- Develop internal communication circuits (manuals, billboards, internal newsletters). 
								- Management of advertising agencies.
								- Responsible for corporate communications: design and monitor the CRM implementation plan.
							   
							   







